It has been a terrible week for financial consultants â€“ four directors of Barclays on criminal charges?
Not only is the charge sheet eerily similar to the Guinness four â€“ financial assistance or â€œwhitewashâ€ but it risks defining our industry in the same way as the Guinness Trials defined the 1990â€™s. You may think banks are the enemy â€“ but customers see IFAs as part of the same industry.
The key to the IFA world is to keep close to your customers.
If you lose them, they have a high propensity to find another adviser and then complain.
The vast majority never leave, are well looked after and provide immense job satisfaction for all involved.